Why choose for eco promotional gifts?

The power of business gifts and giveaways

To answer the question above this blog, we first need to take a look at why you would use business gifts and promotional items in the first place. Below, we list that:

1. It is an effective and original way of advertising
2. Business gifts increase your brand awareness and visibility
3. Gifts allow you to thank people and show your appreciation
4. Business gifts contribute to client acquisition and retention
5. It's perfect as a change from the overload of online advertising

A study by Advertising Specialty Institute (2019) shows that customers think more positively about companies from which they receive a business gift. They are as much as 2.5 times more likely to have a positive opinion of the company after receiving a physical promotional gift. Moreover, promotional gifts are seen as the best form of advertising, compared to radio or newspaper ads. And: 85% of recipients remember the company from which they received the gift. These figures clearly show the positive impact of corporate gifts! 

But, why choose sustainable business gifts? We would like to tell you...

Good for your reputation

More and more companies are choosing to operate sustainably with a view to creating a better world. Based on this mission, they think about sustainability, recycling and treating people and materials responsibly at all sorts of levels. One way to show this to your clients and employees is through business gifts. Sustainable gifts show that you care about the environment. If you opt for sustainable gifts, you will be highly appreciated by your clients. This is according to research by PhD student Arianne van der Wal and Mark van Vugt, professor of psychology at VU University Amsterdam.

Sustainable business gifts therefore contribute positively to the image and reputation of your brand or company. Clients have a more positive impression and see you as more socially engaged. This is also evident from the Advertising Specialty Institute study mentioned earlier. Almost half of recipients have a more positive image of the giver if the product is eco-friendly.

If you are now thinking: ‘but what should I choose?’, our tip is to have a look among our cotton bags, Doppers, pens and our popular seed paper. Or contact one of our colleagues, they are ready to help you!

Good for the environment

Recycle, reduce and reuse: an important principle when it comes to responsible sustainability. Therefore, a business gift made of natural or recycled materials is an excellent choice. Well-known are of course bamboo and cotton, but did you know there are also products made of cork, wheat straw or even coffee grounds? Read all about the different materials in this blog. Some tips for inspiration:

• Fairtrade cotton bags
• Bamboo (thermos) bottles
• Wheat straw pens
• Mug-to-go coffee grounds
• Jute bags

Good for your clients and business relations 

People love stories. So receiving a business gift that has an inspiring story behind it is incredibly interesting. The story allows people to share what makes the product so sustainable and environmentally friendly. And... good examples are followed. So you can encourage your clients to be sustainable too.

Three strong examples of products with a story are Dopper, Tony's Chocolonely and Bambook. Dopper inspires people to reduce plastic waste in our oceans by using reusable water bottles. Moreover, every Dopper sold supports drinking water projects. Tony's Chocolonely's mission is to make the chocolate world 100% slave-free. Bambook aims to reduce paper waste and deforestation with erasable notebooks. One tree is even planted for every Bambook purchased. Want to know more? Read the stories of the sustainable brands in our range.

So...

If you're looking for promotional gifts, you might as well look at sustainable gifts. It's better for the environment, has a positive impact on your company reputation and impresses clients and business relations. In short, a win-win-win situation!